Charlene Shirk

Charlene Shirk is a highly qualified candidate for the Vice President of Communications and Public Relations role, with over 20 years of experience in public relations, crisis communications, and marketing, including direct management of staff and cross-functional leadership. She has successfully developed and implemented strategic communications plans that align with business goals and drive measurable results.

Charlene executes high-impact campaigns that enhance brand reputation, build positive media sentiment, and deliver strong business outcomes through increased media impressions and engagement. She excels at collaborating across departments, optimizing resources, and deploying technologies to drive efficiency and effectiveness.

Charlene has extensive experience in managing both internal and external communications, including client communications, stakeholder engagement strategies, and media relations. She has spearheaded initiatives such as media training for leadership, crisis management planning, and developing press communications that gain media buy-in and coverage.

Her deep knowledge of digital content strategy, organic SEO, and reputation management allows her to lead projects that elevate public perceptions and drive favorable business results. She is also adept at leading high-stakes communications, increasing brand reputation, and minimizing risk.

Charlene’s strong storytelling ability, combined with her editorial-level writing, media relationships, and proven leadership, make her a strategic communicator capable of building partnerships across community and industry sectors.