Media Coverage Engagement Campaigns Visual Storytelling Branding

Engagement Campaigns

The following examples demonstrate the development of engaging media campaigns innovative events, and building strong partnerships with community partners, all in alignment with the organization’s business goals. These initiatives consistently enhanced brand visibility, supported business objectives, and strengthened each organization’s presence within the community.

The PGA TOUR Executive Women's Day - Bringing Women Together to Build Businesses and Support the Tournament

Scope of Services: Creation of PGA TOUR Executive Women's Day

As Director of Community Relations at THE PLAYERS Championship, I was tasked with creating a way to engage women in the tournament and leverage their influence over corporate sponsorships, all with no assigned budget. To bring this vision to life, I generated the necessary funds through sponsorships and partnerships. I collaborated with local businesswomen and community leaders to design a day that would connect with women in a fun, educational, and impactful way, showcasing how the PGA TOUR could help businesses grow while emphasizing the tournament’s community impact.

Launched in 2011, the PGA TOUR Executive Women’s Day now attracts around 300 businesswomen each year during tournament week and continues to grow. Sponsored by Astellas Pharma, the sold-out event, with an executive-level buy-in of $2,000 per table, focuses on business development, health, wellness, and professional growth. This initiative has become a powerful platform across the footprint of PGA TOUR events for engaging the growing female PGA TOUR fan base and fostering meaningful business connections, all while highlighting the broader community impact of the tournament.

PLAYERS Gator Bowl Parade Float

Scope of Services: THE PLAYERS Float Rebranding for Gator Bowl Parade

As Director of Community Relations at THE PLAYERS Championship, I was tasked with rebranding THE PLAYERS float for the Gator Bowl Parade. I collaborated with designers to create an engaging float that highlighted the tournament's charitable efforts, featuring the Red Coats and former PLAYERS Champion Calvin Peete. The reimagined float not only received media coverage but also successfully elevated THE PLAYERS’ role in the community, emphasizing its philanthropic impact.

Pink Links: Partership with Baptist Health, THE PLAYERS and the PGA TOUR Academy

Scope of Services: "Pink Links" Initiative for THE PLAYERS Championship & Baptist Health Partnership

As Director of Community Relations at THE PLAYERS Championship, I was tasked with generating publicity for the new partnership with Baptist Health. Inspired by an article about LPGA player Judy Rankin using golf to aid in her breast cancer recovery, I developed "Pink Links," a collaboration between Baptist Health, THE PLAYERS, and the PGA TOUR Academy. The initiative provided select breast cancer patients in recovery with free golf lessons to support their healing journey. The campaign not only highlighted the PGA TOUR Academy's services but also showcased the partnership with Baptist Health. Judy Rankin joined the kickoff event, serving as a spokesperson and bringing added visibility to the initiative.

Jacksonville Women’s Leadership Coalition and JAX Chamber partner on executive position to address gender gaps and develop a pipeline of female executives

Scope of Services: Branding & Messaging for Jacksonville Women’s Leadership Coalition (now Elevate Women)

Shirk PR partnered with JaxUSA to develop a brand for the Jacksonville Women’s Leadership Coalition, now known as Elevate Women, following a study that revealed a lack of women in leadership positions. The scope of work included developing core messaging, creating a logo and brand image, and launching their social media platforms to increase visibility. Shirk PR also organized a high-profile press conference on the steps of JaxUSA to publicly announce the findings and introduce the new brand, positioning Elevate Women as a key advocate for gender parity in leadership roles.

Re-Brand of 1 True Match Christian Matchmaking

Scope of Services: Company Rebranding & Media Campaign

Shirk PR was engaged to lead the rebranding of the company, including the development of a new logo, website, and blog content. The project also included creating a targeted media campaign and crafting strategic social media messages to boost visibility and engagement.

Additionally, Shirk PR managed a date contest on The Promise radio, leveraging it as a key platform to generate leads and gain publicity for the rebrand. The goal was to create a cohesive brand identity and increase awareness across multiple channels.

Author Karen Nutter Book Launch Media Campaign

Scope of Services: Karen Nutter Book Launch & Publicity Campaign

Shirk PR was tasked with launching author Karen Nutter’s new book through a comprehensive publicity campaign. The scope of work included organizing social media live events, producing promotional videos, and executing drip email campaigns targeted at both her existing email list and new subscribers who downloaded a free chapter of the book. The goal was to create sustained buzz, engage her audience, and drive book sales through a multi-channel marketing approach.

Karen Nutter is an Executive Coach and Founder of CBK Advising. She is the author of the books “Finding Contentment in a Chaotic World” and “The Power of EQ: Stronger Leadership through Emotional Intelligence.” She has assisted countless companies, leaders and sales professionals in the development of more organized and effective business practices and communications.

Striving for Justice Book Launch and Media Campaign

Scope of Services: Nat Glover PR & Marketing Campaign

Shirk PR was engaged to elevate and promote former Jacksonville Sheriff and author Nat Glover as a leading voice in law enforcement, education, and social justice. The campaign positioned Glover as a dynamic speaker and thought leader, particularly in addressing implicit bias, through the promotion of his book, “Where They Will Shine, A Black Sheriff in the Deep South.”

Shirk PR organized a successful launch event attended by 200 guests, which garnered significant media coverage and contributed to the book’s placement on Amazon’s New Biography list. The comprehensive public relations and marketing strategy amplified Glover’s message and solidified his reputation as a trusted authority on critical social issues.
The Resident Community News Group, Inc. •

Real Men Wear Pink announces 2021 campaign - The Resident Community News Group, Inc.

Posted on October 6, 2021
By Editor
Neighborhood News, Riverside, Avondale, Ortega, Murray Hill, San Jose, San Marco, St. Nicholas


Real Men Wear Pink of the First Coast has selected two Jacksonville attorneys, Chris Campione and Daniel Iracki, as co-chairs for its 2021 awareness and fundraising campaign. As alumni of the nonprofit, the two will enlist the support of local businessmen and male community leaders in support of breast cancer treatment, researc...
The Florida Times-Union •

Talent is being lost

The boomer generation is old enough to have lived through the era of “firsts” for women.Name a male-oriented occupation and Times-Union journalists wrote stories about the women who broke barriers.Often there was stress involved in being a trailblazer if not outright harassment and discrimination.That’s why laws had to be passed to protect women.That was then. We should be well past that era now with women well represented in leadership positions in Jacksonville.Sadly, as a new report illustrate...
Jax Daily Record •

‘There’s No Place Like Home’ gala raises $130,000 for Guardian ad Litem | Jax Daily Record

The second edition of “There’s No Place Like Home,” the gala presented by Coker Law on April 13 to benefit the 4th Judicial Circuit Guardian ad Litem Program, raised about $130,000 that will be used to help abandoned, abused and neglected children that have entered the dependency court system in Clay, Duval and Nassau counties.
That’s more than twice the amount donated at the inaugural event in November 2016.
“It will allow us to send more of the kids to camp this summer and let them have more a...
Youth Crisis Center •

The Youth Crisis Center, Butterfly Garden Luncheon: Celebrating the Wings of Change - Youth Crisis Center

Scope of Services: Youth Crisis Center & JASMYN Collaboration Launch

Shirk PR led the launch of Youth Crisis Center’s (YCC) collaboration with JASMYN, aimed at fostering inclusivity and supporting LGBTQ youth and their families. The campaign highlighted the critical need to address rejection, abuse, and homelessness faced by LGBTQ youth, which often leads to higher rates of suicide. The launch included a fundraising and awareness event, media interviews, and a targeted social media campaign. A guest speaker, who once received counseling services and became a counselor, shared their inspiring story. Additionally, the event introduced YCC’s butterfly garden as a permanent symbol of hope, with Hope Haven now serving as a safe space for LGBTQ youth.
Community PedsCare children, families enjoy day at •

Community PedsCare children, families enjoy day at THE PLAYERS - The Ponte Vedra Recorder

Children and families from Community PedsCare enjoyed a morning of games and a visit from PGA Tour players last week at TPC Sawgrass, as the PGA Tour Wives Association, the Jim & Tabitha Furyk Foundation and THE PLAYERS Championship hosted them for the annual “These Kids Can Play” event.
Held during the May 9 practice round prior to the tournament, the event was intended to serve as a fun-filled distraction for the kids, many of whom are dealing with life-limiting or life-threatening injuries an...
The Florida Times-Union •

Ancient Chinese sport makes its debut on the St. Johns River

In 2010, Cheryl Lawson-Wright was at home recovering from surgery for breast cancer when her sister called and told her to turn on ESPN. What she saw was her first dragon boat race, a growing sport that has embraced breast cancer as a cause."I saw hundreds of breast cancer survivors out on the water," Lawson-Wright remembered. "It was unbelievable."Lawson-Wright told her friend Jeri Millard, who runs In the Pink: A Boutique for Women Living with Cancer. Millard began researching dragon boat raci...